Know Your Audience, Improve Your Results

Hi,

Jackson here!

Imagine this… you’re selling alcohol

It’s good alcohol, one of a kind, the next best whiskey in your country.

Perfect! Now let’s put out ads and maybe make a commercial and put it on a children’s network where 8 year olds are guaranteed to see it.

I mean that statement above just makes absolutely no sense right???

I think we can all agree that is utter nonsense but I promise you that more local businesses are doing things like this than you think. Understanding your target audience and usual customers is absolutely crucial to getting you more customers and more money. You waste time and money by going after the wrong people for your business.

Let’s come back to complete senses. Let’s take our one of a kind whiskey and AT THE VERY LEAST target people above the age of 21.

Til next time, 

Jackson